Are You an Growing E-commerce Brand That Knows Your Store Should Be Performing Better?
Already have a developer, agency, or freelancer working on your store, but performance still isn’t where it should be?
Work is getting done, but that does not always mean the right issues are being identified or prioritized.
I’ll review your store and show you what deserves attention, what I’d prioritize first, and what I’d leave alone.
Performance + UX Review
Conversion + Technical Review
What I’d Fix First
What I’d Leave Alone
What’s Included in Your Free Store Teardown
You’ll receive a clear, plain-language review of your actual Shopify store showing what deserves attention, what I’d prioritize first, and what I’d leave alone.
I review the areas most likely to affect performance, customer experience, conversion, and the technical health of your store.
Performance + UX Review
Identifies performance and usability issues that may be getting in the way.
Conversion + Technical Review
Assesses conversion and technical issues that deserve attention.
Navigation + Mobile Experience
Checks how easily shoppers can move through the store across devices.
Product + Cart Experience
Evaluates key shopping steps from product discovery through cart.
Theme + App Review
Spots theme or app issues that may be adding unnecessary complexity.
Technical Health
Flags technical concerns that may affect the store experience or maintainability.
What I’d Fix First
Prioritizes where your time and budget should go first.
What I’d Leave Alone
Clarifies what does not need changing and why.
Your teardown includes:
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Screen-Recorded Store Review
A walkthrough of your actual store in plain language.
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Priority Findings
What deserves attention first and why.
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What We’d Leave Alone
What does not need changing and why.
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Clear Next Steps
Practical direction based on what is found.
Request Your Free Store Teardown
Submit your store for review and get a clearer picture of what deserves attention, what I’d prioritize first, and what I’d leave alone.
Get My Free Store TeardownNo Pressure • Clear Next Steps
Real Work. Real Shopify Projects.
Here’s a look at real project work, client feedback, and current Shopify performance.
Recent Shopify Work Log
Real development work from an active Shopify project, including custom product functionality, cart updates, bulk-selection features, and international pricing configuration.
Client details anonymized for privacy.
Trusted by Shopify Brands
Clients trust us for technical depth, clear communication, reliable follow-through, and the ability to look beyond isolated tasks to the bigger picture.
Verified Shopify Partner Directory review.
Selected 30-Day Shopify Metrics
Recent 30-day snapshots from three active Shopify client stores, showing current traffic and sales performance.
Client details anonymized for privacy.
MEET LUKE TULL
The Person Behind Your Store Teardown
I’m Luke Tull, founder and CEO of dekstech. My background includes work with General Motors, EY, and Deloitte, and dekstech has been a Shopify Partner since 2018. I’m also Expert-Vetted on Upwork.
My approach is straightforward: understand what’s actually happening before recommending what to change. I’ll show you what deserves attention, what I’d prioritize first, and what I’d leave alone.
A Clear Look at What’s Actually Going On
I’ll review your actual Shopify store and look beyond the work already being done to identify what may be holding performance back.
The goal is simple: understand what deserves attention before more time and budget go into the wrong fixes.
Is This Teardown Right for You?
This is for Shopify brands that know something is off but need clarity on what is actually causing it.
This is a good fit if:
- Conversion slipping
- Cause unclear
- Multiple fixes already tried
- Problems keep resurfacing
- Need clarity on what to fix first
What I’ll Need From You
- Your main store problem
- Annual revenue range
- Store URL
- Email + Mobile Number
How the Teardown Works
From store submission to next steps, here’s what happens.
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1 Tell Me What’s Going On
Share your store URL and the main problem you want me to look at.
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2 I Review Your Store
I go through the store to identify what deserves attention and what may be causing the problem.
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3 Get Your Teardown
You’ll receive a screen-recorded walkthrough in plain language, including what I’d fix first and what I’d leave alone.
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4 Know What Comes Next
Based on what I find, you’ll know whether to handle it internally, bring in help, or decide no action is needed.
Includes your screen-recorded store teardown.
What Happens After Your Teardown?
After you receive your teardown, you decide what makes the most sense for your business.
You can:
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Use the teardown as your roadmap
Take the findings and prioritize internally.
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Share it with your current developer or agency
Use the findings with the team you already have.
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Have my team handle the implementation
If you want help moving forward, my team and I can scope the work based on what we found.
There’s no obligation to move forward with us. The teardown gives you clarity first, so you can decide what makes sense next.
If You Want Help Implementing It
If you decide to work with us, my team and I can scope the highest-priority work based on the findings.
Clear scope. You stay in control.
Meet the Team Behind dekstech
Luke Tull, CEO
As the technical mind behind dekstech, I lead strategy and architecture for our Shopify builds.
Autumn Gross, Finance Manager
Autumn oversees budgeting, billing, and financial planning to help keep projects running smoothly.
Julia Pinsky, Project Manager
Julia keeps developers on task, timelines moving, and project details from slipping through the cracks.
Shelley Hansen, Customer Success Manager
Shelley keeps communication clear, projects aligned with client goals, and serves as a proactive point of contact throughout the work.
Free Store Teardown
Request Your Free Store Teardown
Tell me what’s going on with your store so I know where to start.
