Shopify is widely considered to be one of the best e-commerce platforms for several reasons. Some of the key advantages of using Shopify include:

1. Ease of use: Shopify has a user-friendly interface that makes it easy for anyone to set up an online store, regardless of their technical expertise.

2. Customization options: Shopify offers a wide range of customizable templates and themes that allow you to create a unique and professional-looking online store.

3. Built-in features: Shopify comes with a variety of built-in features such as inventory management, payment processing, and shipping integration.

4. App store: Shopify has a large app store with thousands of apps that can add additional functionality to your store, such as social media integration, email marketing, and more.

5. Scalability: Shopify can grow with your business, from small start-ups to large enterprise.

6. Support: Shopify offers excellent customer support, with a knowledge base, community forum and 24/7 support, so you can get help when you need it.

7. Security: Shopify is compliant with PCI DSS which is the Payment Card Industry Data Security Standard, so your customer's payment information is secure.

8. SEO friendly: Shopify is optimized for search engine optimization, which makes it easier for customers to find your store online.

Overall, Shopify is a powerful and flexible e-commerce platform that offers a wide range of features and tools to help you build and grow your online business.